How AI and streaming are changing the game for actors
Hiroshi Sato
The entertainment industry is undergoing a major transformation as new technologies such as artificial intelligence (AI) and streaming platforms are reshaping the way movies and shows are made and distributed. Actors, who are at the heart of this industry, are facing new challenges and opportunities as they negotiate their contracts and rights with the producers.
One of the main issues that actors are concerned about is how AI is affecting their work and income. AI can be used to create realistic digital doubles of actors, manipulate their voices and expressions, or even generate new characters from scratch. While some actors see this as a creative tool that can enhance their performance and expand their roles, others fear that it could replace them or diminish their value.
Another issue that actors are dealing with is how streaming residuals are calculated and paid. Streaming residuals are the payments that actors receive when their work is shown on online platforms such as Netflix, Hulu, or Disney+. Unlike traditional media such as broadcast or cable TV, streaming platforms do not have a fixed schedule or audience measurement system, which makes it harder to determine how much actors should earn from their work.
To address these issues, the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), the union that represents more than 160,000 actors and other performers, has been in talks with the Alliance of Motion Picture and Television Producers (AMPTP), the trade association that represents the major studios and networks, since June 7. The two parties have agreed to extend their current contract, which expired on June 30, until July 6, as they continue to negotiate.
According to SAG-AFTRA President Gabrielle Carteris, the union is seeking "a fair deal that reflects the realities of this changing industry" and "ensures that our members can continue to do what they love while earning a living wage." She also said that the union is "committed to protecting our members' ability to consent to how their images are used" and "to securing appropriate compensation for new forms of work created by new technology."
On the other hand, AMPTP President Carol Lombardini said that the producers are "working hard to reach a fair agreement" and "recognize the contributions of performers to our industry." She also said that the producers are "mindful of the unprecedented challenges facing our industry" and "hopeful that we can find common ground on these complex issues."
As the negotiations continue, actors and fans alike are waiting to see how AI and streaming will change the game for the entertainment industry.
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